Power Search Moves

Typing keywords into Google is old school. Here’s how I research topics now.

Google Search Operators

Ahrefs has one of the more in-depth articles on this. Below is a raw list of all the operators:

OR
AND
*
()
site:
related:
intitle:
inurl:
allintitle:
allinurl:
allintext:
// Ex: apple AROUND(4) iphone
// The words “apple” and “iphone” must be present in the content and no further than four words apart.
around(x)
inanchor:

For example to find CEOs (or decision makers) of TikTok agencies, you can try this:

site:www.linkedin.com/in tiktok "agency" intitle:("cofounder" OR "ceo" OR "co-founder" OR "principal" OR "owner" OR "president" OR "chief executive officer") ecommerce -intitle:TikTok

Twitter Search Operators

from:twitterhandle
keyword OR otherword
min_faves:250
min_retweets:100
min_replies: 100
filter:links
filter:images
filter:follows
until:YYYY-MM-DD
since:YYYY-MM-DD
near:location within:25mi

Examples:

must be following min_replies:30 -filter:replies tiktok

This tends to find the “retweet bait” on Twitter and is a good indicator of what people are interested in as it pertains to TikTok.