Amir Sharif
Weekend hacker.
Self improvement enthusiast.

Unsubscribe Rates via Multiple Sources

The major email providers have all put out a blog post on this, so I’m aggregating them here. This is aggregated across every Industry and type. The variance between industries is quite high, anywhere from 0.07% to 0.46%.

Blog Post Unsubscribe Rate
CampaignMonitor 0.17%
Hubspot 0.24%
Mailchimp 0.26%
Benchmark 0.19%

The general recommendation is to keep unsubscribe rates below 0.5%.

You should dig into the benchmarks to get something closer to your Industry and email type.


September 1, 2023